Hear from the authors of HowMoneyWorks for Women and HowMoneyWorks for the Next Generation as they share how these books are transforming financial education. Listen now and share with your contacts!
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November is Long-Term Care Awareness Month
If there’s one topic families are desperate for guidance on but rarely know how to start talking about, it’s long-term care. The need is rising, the cost is rising, and the confusion around it is skyrocketing. That’s why we’ve created ready-to-use Long-Term Care blogs and email templates for you.
These tools are designed to help you start timely, meaningful conversations with prospects and clients about one of the biggest financial risks they’ll ever face, and one of the most overlooked.
Why This Matters Right Now
- 70% of Americans will need long-term care at some point.
- Most families have no plan to pay for it.
- Almost every client you meet is either facing this already or will soon.
People want clarity. They want solutions. They’re looking for someone who can break down a complicated issue and show them what steps to take. That someone is you.
What These Templates Will Help You Do
- Position yourself as a trusted educator on a sensitive topic
- Spark conversations with clients who haven’t thought about long-term care
- Offer real value that leads naturally to follow-up meetings
- Highlight the importance of protecting retirement, income, and family stability
- Open doors to deeper planning opportunities and product solutions
All the content is built to align with the 7 Money Milestones, speaks in the TheMoneyBooks voice, and is compliance-friendly.
How to Use Them
- Share the blog from on your personal HowMoneyWorks wesbite to social media and by text message.
- Send the email templates from WealthWave Campaigns to your warm list, especially mid-career professionals, caregivers, and retirees.
- Follow up with a simple message:
“I’m sharing this because long-term care affects almost every family. Let me know if you'd like help building a plan.”
You Don’t Have to Create Anything, Just Share It
We built these resources so you can focus on what matters: connecting with people, asking great questions, and showing families how to protect what they’ve built.
Long-term care has become one of the most important conversations in financial education. With these templates, you can lead that conversation with confidence, clarity, and compassion.
Use them today! Start the conversation. Help families prepare for tomorrow.
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WealthWave ONE is the one place for WealthWave leaders to access training, marketing, and all the resources they need to build their businesses and become successful.