Hear from the authors of HowMoneyWorks for Women and HowMoneyWorks for the Next Generation as they share how these books are transforming financial education. Listen now and share with your contacts!

Enhance your credibility and career by earning a Certified Financial Educator (CFEd®) or Associate Financial Educator (AFEd®) designation. These programs provide the knowledge, recognition, and credentials needed to succeed as a financial educator in the financial services industry.
The CFEd® designation is an advanced, registered designation for experienced professionals with at least three years of experience in financial services. It is awarded to individuals who have a proven track record in educating adult learners, maintaining compliance with federal and state regulators, and demonstrating a commitment to financial literacy.
How to Obtain the CFEd® Designation:
1. Apply online for the designation.
2. The Heartland Institute reviews your application for approval.Upon approval and payment, you receive all self-study materials and exam instructions.
3. Take and successfully pass the CFEd® Proctored Exam to earn your certification.
Cost: $100 per month
The AFEd certification is designed for professionals with less than three years of experience in financial services, including advisory, mortgages, insurance, and estate planning. This designation provides a fundamental understanding of essential financial education and planning principles, helping professionals establish a career as financial educators.
How to Obtain the AFEd® Designation:
1. Apply online for the designation.
2. Complete the provided online study materials at your own pace.
3. Take and successfully pass the AFEd® Online Exam to earn your certification.
Cost: $50 per month
This option is for individuals who have previously applied for the CFEd® designation and either:
• Need to renew their designation and be added to the official registry.
• Have paid the full fee but haven’t yet completed the training.
Cost: $45 per month for the first 12 months, then $100 per month thereafter.
Ensure your CFEd® designation remains active, recognized, and up to date by maintaining your listing in the official registry.