Every Day After: Life Insurance Awareness Month Starts Now

September is Life Insurance Awareness Month. This year WealthWave’s campaign is Every Day After, built around one idea: life insurance isn’t really about the day someone dies. It’s about every day after. It’s about the people who keep living, the bills that keep coming, and the children who keep growing.

Why this matters

Proper protection is Milestone #2 of the 7 Money Milestones, right after financial education, because a family’s income is the foundation every other goal stands on. Financial education shows you the map. Proper protection guards the journey. Our job this month is to make sure the families we serve are properly protected, and to teach before we ever sell.

Tom Mathews put it this way in this month’s article, The Love That Keeps Its Promise: a family can never replace the person they lose, but life insurance can help replace the income, options, and stability that person would have wanted them to keep. It’s not a product first. It’s a promise first. And the best time to review coverage is before life makes the decision urgent.

Watch and share the video

Every Day After is the campaign video. Your own copy lives on your WealthWave site, so share this link and it carries your name: wealthwave.com/{{agent_slug}}/videos/every-day-after

Everything in the collection

The LIAM 2026: Every Day After collection grows every week. Ready now and on the way:

• Social media posts: graphics with captions you can copy and post.
• Blog article: The Love That Keeps Its Promise by Tom Mathews, with a share link for your prospects.
• Emails: templates inviting your contacts to read the article and watch the video, for Gmail and Mailchimp.
• The video: Every Day After, on your own site.

The LIAM 2026 September Challenge

To make sure nobody misses any of it, we’re running the LIAM 2026 September Challenge inside WealthWaveONE. Each week is a mission made of stamps. Week 1, Know Your Platform, has eight stamps worth 10 points each, and it closes Wednesday, September 9 at 12:00 PM ET.

• Join the beta first. The challenge tracker lives inside it, and joining is stamp 1.
• Open the tracker at LIAM 2026 in the beta menu. Anything you’ve already done since September 1 is already stamped.
• Finish Week 1 and you unlock WealthWave Me, your own personal page at me.wealthwave.com/{{agent_slug}}, dropping September 15.

Basic members: through September 9, your Financial Literacy Quiz and Shop Your Term pages are switched on so everyone can finish Week 1. And if you want to keep them, code LIAM50 takes 50% off your first month of Pro through September 30.

Let’s make this the month every family we know gets the conversation they deserve.