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At just 21, Guillermo Milord had a life-changing realization: even his well-educated parents were unaware of basic financial concepts like the Rule of 72. That eye-opening moment sparked a mission that now reaches families across the country—especially Hispanic families—with a message of financial empowerment through education.
Recently, Guillermo took that message to Comercio TV, the first Spanish-language financial news channel in the U.S., headquartered in Miami, Florida. During a powerful interview on their flagship program El Campanazo, Guillermo spoke—in Spanish—about the launch of the Financial Literacy Quiz (FLQ) and the movement to replace sales with service.
Growing up in Cincinnati as the son of Panamanian immigrants, Guillermo was taught to work hard—but not how to make money work for him. Everything changed on January 20, 2000, when he first learned about compound interest through the Rule of 72. That discovery led him into financial education, where he’s now spent over two decades helping others understand the principles that changed his life.
On El Campanazo, Guillermo introduced viewers to the Financial Literacy Quiz—a 25-question self-assessment designed to help people measure what they know (and don’t know) about money. Covering topics like inflation, long-term care, compound interest, and retirement planning, the FLQ is more than a quiz—it’s a mirror that reflects America’s financial reality.
“Our industry has spent decades selling,” Guillermo shared. “We wanted to lead with education instead. When people learn first, they make better decisions—and they trust you more.”
Guillermo shared that 85% of his current clients were previously working with other financial professionals. They chose to work with his team not because of a product, but because someone finally took the time to educate them.
He put it plainly:
“Don’t be a go-getter. Be a go-giver.”
That servant-leadership mindset—modeled by his mentors Tom Mathews and Bill Mitchell—is now the foundation of how Guillermo and his team operate. They focus on equipping families with the clarity and confidence to shape their own financial futures.
Guillermo’s appearance on Comercio TV wasn’t just about visibility—it was a rallying cry to WealthWave leaders across the country.
“We’re not just serving millionaires,” he said. “We’re serving people like my parents—hardworking, overlooked, and in need of guidance.”
The FLQ gives us all a tool to connect with clients on a deeper level, to build trust through education, and to reach entire communities that have long been underserved.
Take the FLQ or share it with your clients today: taketheflq.com
Watch the full Comercio TV interview below.
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A los 21 años, Guillermo Milord tuvo una revelación que cambió su vida: incluso sus padres, ambos educados, no conocían conceptos financieros básicos como la Regla del 72. Ese momento lo impulsó a iniciar una misión de por vida para empoderar a las familias—especialmente a las hispanas—a través de la educación financiera.
Recientemente, Guillermo llevó ese mensaje a Comercio TV, el primer canal de noticias financieras en español en los Estados Unidos, con sede en Miami, Florida. Durante una poderosa entrevista en el programa El Campanazo, compartió en español el lanzamiento del Financial Literacy Quiz (FLQ) y el movimiento que busca reemplazar las ventas agresivas por educación genuina.
Criado en Cincinnati como hijo de inmigrantes panameños, Guillermo aprendió a trabajar duro, pero no a hacer que el dinero trabajara para él. Todo cambió el 20 de enero del 2000, cuando descubrió el poder del interés compuesto a través de la Regla del 72. Desde entonces, ha dedicado más de 20 años a ayudar a otros a comprender los principios que transformaron su vida.
Durante su entrevista en El Campanazo, Guillermo presentó el Financial Literacy Quiz, una autoevaluación de 25 preguntas diseñada para medir cuánto sabemos realmente sobre el dinero. Cubre temas como inflación, interés compuesto, planificación para la jubilación y el cuidado a largo plazo.
“El enfoque tradicional ha sido vender,” dijo Guillermo. “Nosotros decidimos educar primero. Cuando las personas comprenden, toman mejores decisiones y confían más en el proceso.”
Guillermo compartió que el 85% de sus clientes actuales llegaron a su equipo después de haber trabajado con otros profesionales. No los atrajo un producto, sino el hecho de que alguien finalmente se tomó el tiempo de educarlos.
“No seas un 'go-getter', sé un 'go-giver’,” expresó Guillermo.
Esa mentalidad de servicio—modelada por sus mentores Tom Mathews y Bill Mitchell—es ahora el corazón del equipo de Guillermo, quienes ayudan a las familias a obtener claridad, confianza y control sobre su futuro financiero.
La aparición de Guillermo en Comercio TV fue más que una entrevista—fue un llamado a todos los líderes de WealthWave.
“No solo servimos a millonarios,” dijo. “Servimos a personas como mis padres—trabajadores, ignorados, y necesitados de guía.”
El FLQ es una herramienta poderosa para conectar con las personas a un nivel más profundo, construir confianza y llevar educación a comunidades desatendidas.
Toma el FLQ o compártelo con tus clientes: taketheflq.com
Mira la entrevista completa de Comercio TV a continuación.
Dreams shouldn’t fade with age — but too often they do when money gets in the way. The Challenge of Dreams is a powerful new film from WealthWave that reveals how financial illiteracy steals freedom, and how financial education can reignite hope and possibility for families everywhere.
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Discover our new eBooks for Life Insurance Awareness Month—whether you’re a woman seeking financial control, a young adult starting out, or simply want to protect your family.
It’s time to come together again for something BIG. WealthWave is proud to invite you and your team to “Big Vision: WealthWave Headquarters Grand Opening Event.”
WealthWave ONE is the one place for WealthWave leaders to access training, marketing, and all the resources they need to build their businesses and become successful.
